West Ham has commissioned a limited-edition range of women’s underwear to sell in its shops after singer Katy Perry wore a basque made out of three of its shirts at this month’s MTV Europe Music Awards.
The American singer wore a claret-and-blue basque with the Premier League club’s badges on the chest at the Nov. 5 show in Berlin as a tribute to her boyfriend, British comedian and Hammers fan Russell Brand.
West Ham said Wednesday that it is responding “to huge demand” for the corset-like top, which Perry wore with a pair of hot pants bearing Brand’s nickname, “Rusty.”“I thought it would be cool to try and make the shirt as football-oriented as possible,” designer Siobhan Dillon said. “So, I used the collars along the top of the brassiere and used the two badges on the front.”
West Ham provided Dillon with the shirts for Perry’s original outfit, although the perforated sections that help keep the players cool had to be replaced.
Dillon will make 50 of the basques initially. West Ham will sell them for 300 pounds ($503) each, 10 times what it charges for one of its team shirts.
The 15,000 pounds ($25,128) that will raise still would not even cover a week’s wages for one of its top players.
Source: E Taiwan News