A new Adidas campaign features Katy Perry, B.o.B., and reveals the new single from Justice.
The new ‘Adidas Is In All’ commercial launched yesterday certainly takes a scattershot approach to celebrity endorsement.
It features sports stars – including superstar soccer players David Beckham and Lionel Messi – but it also includes musicians sporting the triple-stripe.
Katy Perry and rapper B.o.B. join the Adidas party of basketballers, tennis players, boxers and skaters.But the big news is that the music for the clip is the new song from French club duo Justice, who had a megahit in 2007 with ‘D.A.N.C.E.’ and have been out of action for some time.
The song is called ‘Civilization’ and will be from a forthcoming album on Ed Banger records.
The ad was directed by Romain Gavras, who has shot clips for Justice’s ‘Stress’ and the notorious ranger-oppression clip for M.I.A.’s ‘Born Free’.